Milan Fashion Week is a lifetime experience! And with the Milan Fashion Show SS21/22 coming to an end, we couldn’t do anything but reminisce our previous visits.
Maxima Boutiques house MaxMara and Sportmax, two remarkable brands that always showcase their stunning clothes at the Milan Fashion Week. Ever since the launch of our boutiques 30 years ago, we’ve always been invited to attend the Milan Fashion Shows, and we never missed any of them!
Looking back at every week before the flight to Milan, there was only one thing in common every season – trying to contain our enthusiasm! It was always a matter of trying to decide how many different outfits we could fit into our suitcases; they had to be comfy, yet super stylish outfits. Being at the center of fashion requires you to be well dressed to experience the event to the fullest, but comfortable enough as every day is long. The main dilemma was heels or flats? Extravagant or minimal?
Every show is unique! The locations of the fashion shows are always one of a kind! From universities to luxury estates, MaxMara’s and Sportmax’s fashion show venues every year are breathtaking! People in Milan are walking around like it’s a runway show; all the way from casual clothes to high-street fashion, everyone is stylish with a very neat look. Being at the capital of fashion, at the place it was born, reminds me of my mission and grows my passion for what I do even stronger.
Unfortunately, due to the pandemic the number of guests this year was minimized, so we had to miss this one. Even though we couldn’t travel to Italy, we made sure to stream it online and watch it! The truth is, no online streaming platform can match the enthusiasm, the vibes and all the feeling of physically being there, but for now, we will reminisce and be even more excited to watch next the season’s show in Milan, hopefully in person!
